Iliad
How I delivered on product goals by owning the design process
2024
UX Design, UI Design, Design Consulting
Iliad is a Book Collection application that allows users to track, review, and share their favorite literature. I provided my services to Iliad to deliver time-boxed explorations aimed at meeting their product goals.
My Role
Product Design Consultant
My Work
UX/UI Audit
Priority Guides
UI Design
Documentation
Where do we start?
Step 1: Usability Audit
Iliad came to me with 3 goals for their product:
Increase User Retention
Provide Quality Data to Users
Introduce Monetization
I conducted a Usability Audit of their current designs to identify opportunities to pursue these goals.
Step 2: Initial Explorations
I brought these opportunities to Iliad, and we aligned on a few large endeavors for me to take on. First up - redesigning their Library page.
Mapped out page content using priority guides
Improved their card component’s usability (G1: User Retention)
Introduced statistics (G2: Quality Data; G3: Monetization)
Highlight
Step 3: Profile Overhaul
Our updates to the Library page cascaded to affect the Profile page, so that was the next task.
Conducted competitive analysis of app profile screens
Card sorted to determine the app's ideal information architecture
Conceptualized and illustrated various book reading status displays
Step 4: Coming Home
Card sorting the IA during the Profile overhaul revealed a major gap in the app's structure - it needed a home page.
Conducted competitive analysis of direct and indirect competitor products
Iterated on various designs to merge the personal and social features of the app
Takeaways
These efforts were time-boxed, with a focus on delivering quality, well-documented solutions every week. To that end, I believe I was very successful, and I’m very proud of the work I did for Iliad. Now, the next step in these explorations is to test the designs, gather data, and provide evidence that these have met Iliad’s goals. That’s still to come, as my partnership with Iliad is far from over - so stay tuned for more!
